Puede que esto no sea una sorpresa para los veteranos del e-marketing, pero la verdad es que 7 de cada 10 personas abandonarán su carrito después de añadir sus productos; incluso en tu página web.
Sabiendo esto, implementar buenas prácticas para disminuir la tasa de abandono es una prioridad absoluta para cualquier ecommerce que busque aumentar las conversiones y los ingresos.
Outline
- Introducción
- Qué es un carrito de compra y por qué necesitas optimizarlo
- Cuál es la fase crítica de tu página de carrito
- 4 consejos para sacarle el mayor partido a tu página de carrito de compra
¿Alguna vez te has parado a analizar si la página de carrito de compra de tu ecommerce está realmente optimizada para materializar las conversiones deseadas? Cada día, hay más y más personas que deciden crear su ecommerce y vender sus propios productos. De hecho, los expertos afirman que las compras online son cada vez más preferidas que las tiendas offline.
Por lo tanto, cualquier propietario de un ecommerce debe esforzarse por ser el mejor y eso implica diseñar un carrito de compra de ecommerce usable que asegure la mejor experiencia del cliente.
El diseño de un carrito de compra eficiente desempeña un papel fundamental, no sólo para reducir el número de carritos abandonados, sino también para aumentar las oportunidades de fidelización de los clientes.
En tu página de carrito de compra puede haber algunos elementos mal diseñados que necesitan un lavado de cara creativo que asegure una optimización de tu ecommerce.
En este artículo, aprenderás las claves para diseñar una página de carrito de compra usable y efectiva.
Qué es un carrito de compra y por qué necesitas optimizarlo
El llamado carrito de compra es el nombre que se da a la URL que recoge los pedidos de los clientes en un negocio de compra/venta online.
Su función es facilitar a los usuarios visitar una página web y añadir a su carrito de compra todos los artículos que quieran comprar, desde la página de productos de tu página web. Una vez los tengan todos, el cliente sólo tiene que pasar por el checkout y pagar, como en un supermercado físico común, pero gracias a Internet, puede comprar desde casa.
Cuál es la fase crítica de tu página de carrito
A pesar de que el usuario que inicia el proceso está convencido de que quiere comprar, normalmente durante el mismo proceso se producen numerosos abandonos carritos. Esto puede ser bastante sorprendente, ya que el usuario ha tomado la decisión de comprar. Para reducir al máximo la tasa de abandono de carritos de compra, el ecommerce debe analizar qué aspectos empujan a los usuarios a no completar la transacción y, por supuesto, adoptar las medidas necesarias para corregirlos y mejorar la tasa de conversión.
Para enfatizar este aspecto, tomaremos como punto de partida el inicio de la transacción. Es decir, cuando el consumidor potencial ya ha elegido el producto, el modelo y el color (entre otros aspectos), ha aceptado el precio, los plazos de entrega y las condiciones de compra, y está dispuesto a adquirirlo.
La razón por la que debemos centrarnos en esta fase es que ya hemos conseguido captar la atención del usuario y, además, hemos conseguido que se interese por uno o varios de nuestros productos:
- El usuario ya ha navegado por el sitio web, así que la fase de atención ha terminado.
- El usuario ha mostrado interés en uno o más de nuestros productos realizando la acción de añadir al carrito.
Es esencial transmitir confianza a los nuevos clientes, para que puedan continuar con el pedido. Y para ello, hay que ponerse en su lugar y analizar sus posibles dudas. Estas pueden ser:
- Si ves el precio final de cada producto.
- El total de la compra.
- Si hay gastos de envío y, si es así, el precio.
- Los métodos de envío.
- El tiempo estimado para recibir los productos.
- Si pueden hacerse devoluciones o no.
4 consejos para sacarle el mejor partido a tu página de carrito de compra
#1 Haz visible el enlace al carrito de compra
Durante el proceso de compra, es importante mostrarlo en un lugar visible (por ejemplo, en forma de un carrito de compra a la derecha de un menú con «posición: fija»). De esta manera, ofrecemos dos beneficios al usuario:
- Información actualizada sobre su carrito de compra, como el número de artículos incluidos o el precio final hasta el momento.
- La opción de finalizar la compra en cualquier momento haciendo clic en el icono del carrito.
#2 El comienzo del proceso de compra debe ser atractivo
Como en todo, los comienzos son clave, ya que marcarán el camino hasta el final del proceso. Por lo tanto, si el comienzo del proceso de pago es agradable y el cliente se siente cómodo y confiado, terminará su compra.
Recuerda siempre dejar cada paso muy claro y qué datos añadir, sin poder dar pie a posibles confusiones.
#3 Usa el botón «Añadir al carrito» para tu página de carrito.
Uno de los errores más extendidos en ecommerce es el uso de botones de «Comprar» en las tarjetas de los productos, en lugar de «Añadir al carrito». ¿Hay alguna diferencia entre estos nombres? ¡Claro que sí! Y el error es doble si el enlace no permite al usuario seguir comprando, sino que lo lleva directamente a la página de checkout para realizar el pago del carrito.
Además, si estás dispuesto a llevar tu página de carrito a otro nivel, existe también una idea muy inteligente para mejorar la experiencia de compra. Cuando un cliente añade un producto al carrito, una pequeña pestaña se despliega en el lado derecho, la cual incorpora el botón «Checkout/Buy». Usando esta función, un cliente puede ir directamente a la páginas de checkout sin ningún esfuerzo. Esta es una solución interesante, especialmente cuando se trata de fomentar las compras que surgen por impulsos.
#4 Utiliza diseños claros y sencillos en tus checkouts
Se ha escrito mucho sobre el impacto del diseño, la paleta de colores o la tipografía en las decisiones de compra de los consumidores. Según el Colour Marketing Group, 8 de cada 10 consumidores eligen un producto sobre otro basándose en el color. El diseño elegido en los procesos de compra no puede tomarse a la ligera. El diseño en el proceso de compra no debe ser pasado por alto cuando se trata de la funcionalidad de una tienda de ecommerce.
En general, es preferible utilizar diseños claros y simples que no sólo coincidan con la marca de tu ecommerce, sino que también acentúen los botones y los campos clave del checkout: Títulos H2, CTA, posibles opciones de pago, etc. Es importante evitar diseños confusos, desordenados y con demasiados elementos. Cuando se habla de diseño, menos es más.
Referencias
https://www.webdesignerdepot.com/2009/04/10-tips-to-design-usable-shopping-carts/
https://www.goinflow.com/ecommerce-cart-checkout-design/
https://ecommerce-platforms.com/ecommerce-selling-advice/12-e-commerce-sites-inspirational-checkouts
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[et_pb_line_break_holder] --> margin: 0 !important;<!-- [et_pb_line_break_holder] --> vertical-align: middle !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> ._row input[type="checkbox"] + span label {<!-- [et_pb_line_break_holder] --> display: inline;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> ._row span label {<!-- [et_pb_line_break_holder] --> margin: 0 !important;<!-- [et_pb_line_break_holder] --> width: initial !important;<!-- [et_pb_line_break_holder] --> vertical-align: middle !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> ._form-image {<!-- [et_pb_line_break_holder] --> max-width: 100%;<!-- [et_pb_line_break_holder] --> height: auto !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> input[type="text"] {<!-- [et_pb_line_break_holder] --> padding-left: 10px;<!-- [et_pb_line_break_holder] --> padding-right: 10px;<!-- [et_pb_line_break_holder] --> font-size: 16px;<!-- [et_pb_line_break_holder] --> line-height: 1.3em;<!-- [et_pb_line_break_holder] --> -webkit-appearance: none;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> input[type="radio"],<!-- [et_pb_line_break_holder] --> input[type="checkbox"] {<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] --> width: 1.3em;<!-- [et_pb_line_break_holder] --> height: 1.3em;<!-- [et_pb_line_break_holder] --> font-size: 1em;<!-- [et_pb_line_break_holder] --> margin: 0 0.3em 0 0;<!-- [et_pb_line_break_holder] --> vertical-align: baseline;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> button[type="submit"] {<!-- [et_pb_line_break_holder] --> padding: 20px;<!-- [et_pb_line_break_holder] --> font-size: 1.5em;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> ._inline-style {<!-- [et_pb_line_break_holder] --> margin: 20px 0 0 !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->& {<!-- [et_pb_line_break_holder] --> position: relative;<!-- [et_pb_line_break_holder] --> text-align: left;<!-- [et_pb_line_break_holder] --> margin: 25px auto 0;<!-- [et_pb_line_break_holder] --> padding: 20px;<!-- [et_pb_line_break_holder] --> -webkit-box-sizing: border-box;<!-- [et_pb_line_break_holder] --> -moz-box-sizing: border-box;<!-- [et_pb_line_break_holder] --> box-sizing: border-box;<!-- [et_pb_line_break_holder] --> *zoom: 1;<!-- [et_pb_line_break_holder] --> background: ##ffffff !important;<!-- [et_pb_line_break_holder] --> border: 0px solid #B0B0B0 !important;<!-- [et_pb_line_break_holder] --> width: 500px;<!-- [et_pb_line_break_holder] --> -moz-border-radius: 0px !important;<!-- [et_pb_line_break_holder] --> -webkit-border-radius: 0px !important;<!-- [et_pb_line_break_holder] --> border-radius: 0px !important;<!-- [et_pb_line_break_holder] --> color: #000000 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->._form-title {<!-- [et_pb_line_break_holder] --> font-size: 22px;<!-- [et_pb_line_break_holder] --> line-height: 22px;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> margin-bottom: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->&:before,<!-- [et_pb_line_break_holder] -->&:after {<!-- [et_pb_line_break_holder] --> content: " ";<!-- [et_pb_line_break_holder] --> display: table;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->&:after {<!-- [et_pb_line_break_holder] --> clear: both;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->._inline-style {<!-- [et_pb_line_break_holder] --> width: auto;<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->._inline-style input[type="text"],<!-- [et_pb_line_break_holder] -->._inline-style input[type="date"] {<!-- [et_pb_line_break_holder] --> padding: 10px 12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->._inline-style button._inline-style {<!-- [et_pb_line_break_holder] --> position: relative;<!-- [et_pb_line_break_holder] --> top: 27px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->._inline-style p {<!-- [et_pb_line_break_holder] --> margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->._inline-style ._button-wrapper {<!-- [et_pb_line_break_holder] --> position: relative;<!-- [et_pb_line_break_holder] --> margin: 27px 12.5px 0 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->._form-thank-you {<!-- [et_pb_line_break_holder] --> position: relative;<!-- [et_pb_line_break_holder] --> left: 0;<!-- [et_pb_line_break_holder] --> right: 0;<!-- [et_pb_line_break_holder] --> text-align: center;<!-- [et_pb_line_break_holder] --> font-size: 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media all and (min-width: 320px) and (max-width: 667px) {<!-- [et_pb_line_break_holder] --> ._inline-form._inline-style ._inline-style._button-wrapper {<!-- [et_pb_line_break_holder] --> margin-top: 20px !important;<!-- [et_pb_line_break_holder] --> margin-left: 0 !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> #_form_9_ ._form_1 { width:100%; background-color:#dbf2f7; padding:10px; }<!-- [et_pb_line_break_holder] --></style><!-- [et_pb_line_break_holder] --><form method="POST" action="https://truust4124.activehosted.com/proc.php" id="_form_9_" class="_form _form_9 _inline-form " novalidate><!-- [et_pb_line_break_holder] --> <input type="hidden" name="u" value="9" /><!-- [et_pb_line_break_holder] --> <input type="hidden" name="f" value="9" /><!-- [et_pb_line_break_holder] --> <input type="hidden" name="s" /><!-- [et_pb_line_break_holder] --> <input type="hidden" name="c" value="0" /><!-- [et_pb_line_break_holder] --> <input type="hidden" name="m" value="0" /><!-- [et_pb_line_break_holder] --> <input type="hidden" name="act" value="sub" /><!-- [et_pb_line_break_holder] --> <input type="hidden" name="v" value="2" /><!-- [et_pb_line_break_holder] --> <div class="_form-content"><!-- [et_pb_line_break_holder] --> <div class="_form_element _x81290551 _full_width " ><!-- [et_pb_line_break_holder] --> <label class="_form-label"><!-- [et_pb_line_break_holder] --> First Name*<!-- [et_pb_line_break_holder] --> </label><!-- [et_pb_line_break_holder] --> <div class="_field-wrapper"><!-- [et_pb_line_break_holder] --> <input type="text" name="firstname" placeholder="Type your first name" required/><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="_form_element _x42104337 _full_width " ><!-- [et_pb_line_break_holder] --> <label class="_form-label"><!-- [et_pb_line_break_holder] --> Email*<!-- [et_pb_line_break_holder] --> </label><!-- [et_pb_line_break_holder] --> <div class="_field-wrapper"><!-- [et_pb_line_break_holder] --> <input type="text" name="email" placeholder="Your email" required/><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="_form_element _field21 _full_width " ><!-- [et_pb_line_break_holder] --> <div class="_row"><!-- [et_pb_line_break_holder] --> <label class="_form-label"><!-- [et_pb_line_break_holder] --> </label><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <input data-autofill="false" type="hidden" name="field[21][]" value="~|"><!-- [et_pb_line_break_holder] --> <div class="_row _checkbox-radio"><!-- [et_pb_line_break_holder] --> <input id="field_21I have read and accept the Privacy Policy.*" type="checkbox" name="field[21][]" value="I have read and accept the Privacy Policy.*" required><!-- [et_pb_line_break_holder] --> <span><!-- [et_pb_line_break_holder] --> <label for="field_21I have read and accept the Privacy Policy.*"><!-- [et_pb_line_break_holder] --> I have read and accept the <a target="_blank" href="https://truust.io/privacy-policy/" style="font-size:12px;">Privacy Policy</a>.*<!-- [et_pb_line_break_holder] --> </label><!-- [et_pb_line_break_holder] --> </span><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="_form_element _x55892198 _full_width _clear" ><!-- [et_pb_line_break_holder] --> <div class="_html-code"><!-- [et_pb_line_break_holder] --> <p style="font-size:10px; line-height: 12px;"><!-- [et_pb_line_break_holder] --> We recommend that you read the following information before providing us with your personal details. Basic information on data protection: the data controller is Socialpay, S.L. for the purpose of sending commercial communications. under the legal conditions, you have the right to access, rectify and delete data, the limitation of its processing, to oppose it and its portability. You can consult the additional and detailed information about Data Protection in this <a target="_blank" href="https://truust.io/privacy-policy/" style="font-size:10px;">link</a>.<!-- [et_pb_line_break_holder] --> </p><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="_button-wrapper _full_width"><!-- [et_pb_line_break_holder] --> <button id="_form_9_submit" class="_submit" type="submit"><!-- [et_pb_line_break_holder] --> Subscribe to our Newsletter<!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="_clear-element"><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="_form-thank-you" style="display:none;"><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></form><script type="text/javascript"><!-- [et_pb_line_break_holder] -->window.cfields = {"21":"i_have_read"};<!-- [et_pb_line_break_holder] -->window._show_thank_you = function(id, message, trackcmp_url) {<!-- [et_pb_line_break_holder] --> var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you');<!-- [et_pb_line_break_holder] --> form.querySelector('._form-content').style.display = 'none';<!-- [et_pb_line_break_holder] --> thank_you.innerHTML = message;<!-- [et_pb_line_break_holder] --> thank_you.style.display = 'block';<!-- [et_pb_line_break_holder] --> if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {<!-- [et_pb_line_break_holder] --> // Site tracking URL to use after inline form submission.<!-- [et_pb_line_break_holder] --> _load_script(trackcmp_url);<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if (typeof window._form_callback !== 'undefined') window._form_callback(id);<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->window._show_error = function(id, message, html) {<!-- [et_pb_line_break_holder] --> var form = document.getElementById('_form_' + id + '_'), err = document.createElement('div'), button = form.querySelector('button'), old_error = form.querySelector('._form_error');<!-- [et_pb_line_break_holder] --> if (old_error) old_error.parentNode.removeChild(old_error);<!-- [et_pb_line_break_holder] --> err.innerHTML = message;<!-- [et_pb_line_break_holder] --> err.className = '_error-inner _form_error _no_arrow';<!-- [et_pb_line_break_holder] --> var wrapper = document.createElement('div');<!-- [et_pb_line_break_holder] --> wrapper.className = '_form-inner';<!-- [et_pb_line_break_holder] --> wrapper.appendChild(err);<!-- [et_pb_line_break_holder] --> button.parentNode.insertBefore(wrapper, button);<!-- [et_pb_line_break_holder] --> document.querySelector('[id^="_form"][id$="_submit"]').disabled = false;<!-- [et_pb_line_break_holder] --> if (html) {<!-- [et_pb_line_break_holder] --> var div = document.createElement('div');<!-- [et_pb_line_break_holder] --> div.className = '_error-html';<!-- [et_pb_line_break_holder] --> div.innerHTML = html;<!-- [et_pb_line_break_holder] --> err.appendChild(div);<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->window._load_script = function(url, callback) {<!-- [et_pb_line_break_holder] --> var head = document.querySelector('head'), script = document.createElement('script'), r = false;<!-- [et_pb_line_break_holder] --> script.type = 'text/javascript';<!-- [et_pb_line_break_holder] --> script.charset = 'utf-8';<!-- [et_pb_line_break_holder] --> script.src = url;<!-- [et_pb_line_break_holder] --> if (callback) {<!-- [et_pb_line_break_holder] --> script.onload = script.onreadystatechange = function() {<!-- [et_pb_line_break_holder] --> if (!r && (!this.readyState || this.readyState == 'complete')) {<!-- [et_pb_line_break_holder] --> r = true;<!-- [et_pb_line_break_holder] --> callback();<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> head.appendChild(script);<!-- [et_pb_line_break_holder] -->};<!-- [et_pb_line_break_holder] -->(function() {<!-- [et_pb_line_break_holder] --> if (window.location.search.search("excludeform") !== -1) return false;<!-- [et_pb_line_break_holder] --> var getCookie = function(name) {<!-- [et_pb_line_break_holder] --> var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)'));<!-- [et_pb_line_break_holder] --> return match ? match[2] : null;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> var setCookie = function(name, value) {<!-- [et_pb_line_break_holder] --> var now = new Date();<!-- [et_pb_line_break_holder] --> var time = now.getTime();<!-- [et_pb_line_break_holder] --> var expireTime = time + 1000 * 60 * 60 * 24 * 365;<!-- [et_pb_line_break_holder] --> now.setTime(expireTime);<!-- [et_pb_line_break_holder] --> document.cookie = name + '=' + value + '; expires=' + now + ';path=/';<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> var addEvent = function(element, event, func) {<!-- [et_pb_line_break_holder] --> if (element.addEventListener) {<!-- [et_pb_line_break_holder] --> element.addEventListener(event, func);<!-- [et_pb_line_break_holder] --> } else {<!-- [et_pb_line_break_holder] --> var oldFunc = element['on' + event];<!-- [et_pb_line_break_holder] --> element['on' + event] = function() {<!-- [et_pb_line_break_holder] --> oldFunc.apply(this, arguments);<!-- [et_pb_line_break_holder] --> func.apply(this, arguments);<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> var _removed = false;<!-- [et_pb_line_break_holder] --> var form_to_submit = document.getElementById('_form_9_');<!-- [et_pb_line_break_holder] --> var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> var getUrlParam = function(name) {<!-- [et_pb_line_break_holder] --> var regexStr = '[\?&]' + name + '=([^&#]*)';<!-- [et_pb_line_break_holder] --> var results = new RegExp(regexStr, 'i').exec(window.location.href);<!-- [et_pb_line_break_holder] --> return results != undefined ? decodeURIComponent(results[1]) : false;<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> for (var i = 0; i < allInputs.length; i++) {<!-- [et_pb_line_break_holder] --> var regexStr = "field\\[(\\d+)\\]";<!-- [et_pb_line_break_holder] --> var results = new RegExp(regexStr).exec(allInputs[i].name);<!-- [et_pb_line_break_holder] --> if (results != undefined) {<!-- [et_pb_line_break_holder] --> allInputs[i].dataset.name = window.cfields[results[1]];<!-- [et_pb_line_break_holder] --> } else {<!-- [et_pb_line_break_holder] --> allInputs[i].dataset.name = allInputs[i].name;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> var fieldVal = getUrlParam(allInputs[i].dataset.name);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> if (fieldVal) {<!-- [et_pb_line_break_holder] --> if (allInputs[i].dataset.autofill === "false") {<!-- [et_pb_line_break_holder] --> continue;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if (allInputs[i].type == "radio" || allInputs[i].type == "checkbox") {<!-- [et_pb_line_break_holder] --> if (allInputs[i].value == fieldVal) {<!-- [et_pb_line_break_holder] --> allInputs[i].checked = true;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> } else {<!-- [et_pb_line_break_holder] --> allInputs[i].value = fieldVal;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> var remove_tooltips = function() {<!-- [et_pb_line_break_holder] --> for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] --> tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> tooltips = [];<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> var remove_tooltip = function(elem) {<!-- [et_pb_line_break_holder] --> for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] --> if (tooltips[i].elem === elem) {<!-- [et_pb_line_break_holder] --> tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!-- [et_pb_line_break_holder] --> tooltips.splice(i, 1);<!-- [et_pb_line_break_holder] --> return;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> var create_tooltip = function(elem, text) {<!-- [et_pb_line_break_holder] --> var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {};<!-- [et_pb_line_break_holder] --> if (elem.type != 'radio' && elem.type != 'checkbox') {<!-- [et_pb_line_break_holder] --> tooltip.className = '_error';<!-- [et_pb_line_break_holder] --> arrow.className = '_error-arrow';<!-- [et_pb_line_break_holder] --> inner.className = '_error-inner';<!-- [et_pb_line_break_holder] --> inner.innerHTML = text;<!-- [et_pb_line_break_holder] --> tooltip.appendChild(arrow);<!-- [et_pb_line_break_holder] --> tooltip.appendChild(inner);<!-- [et_pb_line_break_holder] --> elem.parentNode.appendChild(tooltip);<!-- [et_pb_line_break_holder] --> } else {<!-- [et_pb_line_break_holder] --> tooltip.className = '_error-inner _no_arrow';<!-- [et_pb_line_break_holder] --> tooltip.innerHTML = text;<!-- [et_pb_line_break_holder] --> elem.parentNode.insertBefore(tooltip, elem);<!-- [et_pb_line_break_holder] --> new_tooltip.no_arrow = true;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> new_tooltip.tip = tooltip;<!-- [et_pb_line_break_holder] --> new_tooltip.elem = elem;<!-- [et_pb_line_break_holder] --> tooltips.push(new_tooltip);<!-- [et_pb_line_break_holder] --> return new_tooltip;<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> var resize_tooltip = function(tooltip) {<!-- [et_pb_line_break_holder] --> var rect = tooltip.elem.getBoundingClientRect();<!-- [et_pb_line_break_holder] --> var doc = document.documentElement, scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop) - (doc.clientTop || 0));<!-- [et_pb_line_break_holder] --> if (scrollPosition < 40) {<!-- [et_pb_line_break_holder] --> tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _below';<!-- [et_pb_line_break_holder] --> } else {<!-- [et_pb_line_break_holder] --> tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _above';<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> var resize_tooltips = function() {<!-- [et_pb_line_break_holder] --> if (_removed) return;<!-- [et_pb_line_break_holder] --> for (var i = 0; i < tooltips.length; i++) {<!-- [et_pb_line_break_holder] --> if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> var validate_field = function(elem, remove) {<!-- [et_pb_line_break_holder] --> var tooltip = null, value = elem.value, no_error = true;<!-- [et_pb_line_break_holder] --> remove ? remove_tooltip(elem) : false;<!-- [et_pb_line_break_holder] --> if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, '');<!-- [et_pb_line_break_holder] --> if (elem.getAttribute('required') !== null) {<!-- [et_pb_line_break_holder] --> if (elem.type == 'radio' || (elem.type == 'checkbox' && /any/.test(elem.className))) {<!-- [et_pb_line_break_holder] --> var elems = form_to_submit.elements[elem.name];<!-- [et_pb_line_break_holder] --> if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) {<!-- [et_pb_line_break_holder] --> no_error = elem.checked;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> else {<!-- [et_pb_line_break_holder] --> no_error = false;<!-- [et_pb_line_break_holder] --> for (var i = 0; i < elems.length; i++) {<!-- [et_pb_line_break_holder] --> if (elems[i].checked) no_error = true;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if (!no_error) {<!-- [et_pb_line_break_holder] --> tooltip = create_tooltip(elem, "Please select an option.");<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> } else if (elem.type =='checkbox') {<!-- [et_pb_line_break_holder] --> var elems = form_to_submit.elements[elem.name], found = false, err = [];<!-- [et_pb_line_break_holder] --> no_error = true;<!-- [et_pb_line_break_holder] --> for (var i = 0; i < elems.length; i++) {<!-- [et_pb_line_break_holder] --> if (elems[i].getAttribute('required') === null) continue;<!-- [et_pb_line_break_holder] --> if (!found && elems[i] !== elem) return true;<!-- [et_pb_line_break_holder] --> found = true;<!-- [et_pb_line_break_holder] --> elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, '');<!-- [et_pb_line_break_holder] --> if (!elems[i].checked) {<!-- [et_pb_line_break_holder] --> no_error = false;<!-- [et_pb_line_break_holder] --> elems[i].className = elems[i].className + ' _has_error';<!-- [et_pb_line_break_holder] --> err.push("Checking %s is required".replace("%s", elems[i].value));<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if (!no_error) {<!-- [et_pb_line_break_holder] --> tooltip = create_tooltip(elem, err.join('<br/>'));<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> } else if (elem.tagName == 'SELECT') {<!-- [et_pb_line_break_holder] --> var selected = true;<!-- [et_pb_line_break_holder] --> if (elem.multiple) {<!-- [et_pb_line_break_holder] --> selected = false;<!-- [et_pb_line_break_holder] --> for (var i = 0; i < elem.options.length; i++) {<!-- [et_pb_line_break_holder] --> if (elem.options[i].selected) {<!-- [et_pb_line_break_holder] --> selected = true;<!-- [et_pb_line_break_holder] --> break;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> } else {<!-- [et_pb_line_break_holder] --> for (var i = 0; i < elem.options.length; i++) {<!-- [et_pb_line_break_holder] --> if (elem.options[i].selected && !elem.options[i].value) {<!-- [et_pb_line_break_holder] --> selected = false;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if (!selected) {<!-- [et_pb_line_break_holder] --> elem.className = elem.className + ' _has_error';<!-- [et_pb_line_break_holder] --> no_error = false;<!-- [et_pb_line_break_holder] --> tooltip = create_tooltip(elem, "Please select an option.");<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> } else if (value === undefined || value === null || value === '') {<!-- [et_pb_line_break_holder] --> elem.className = elem.className + ' _has_error';<!-- [et_pb_line_break_holder] --> no_error = false;<!-- [et_pb_line_break_holder] --> tooltip = create_tooltip(elem, "This field is required.");<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if (no_error && elem.name == 'email') {<!-- [et_pb_line_break_holder] --> if (!value.match(/^[\+_a-z0-9-'&=]+(\.[\+_a-z0-9-']+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\.[a-z]{2,})$/i)) {<!-- [et_pb_line_break_holder] --> elem.className = elem.className + ' _has_error';<!-- [et_pb_line_break_holder] --> no_error = false;<!-- [et_pb_line_break_holder] --> tooltip = create_tooltip(elem, "Enter a valid email address.");<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if (no_error && /date_field/.test(elem.className)) {<!-- [et_pb_line_break_holder] --> if (!value.match(/^\d\d\d\d-\d\d-\d\d$/)) {<!-- [et_pb_line_break_holder] --> elem.className = elem.className + ' _has_error';<!-- [et_pb_line_break_holder] --> no_error = false;<!-- [et_pb_line_break_holder] --> tooltip = create_tooltip(elem, "Enter a valid date.");<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> tooltip ? resize_tooltip(tooltip) : false;<!-- [et_pb_line_break_holder] --> return no_error;<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> var needs_validate = function(el) {<!-- [et_pb_line_break_holder] --> return el.name == 'email' || el.getAttribute('required') !== null;<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> var validate_form = function(e) {<!-- [et_pb_line_break_holder] --> var err = form_to_submit.querySelector('._form_error'), no_error = true;<!-- [et_pb_line_break_holder] --> if (!submitted) {<!-- [et_pb_line_break_holder] --> submitted = true;<!-- [et_pb_line_break_holder] --> for (var i = 0, len = allInputs.length; i < len; i++) {<!-- [et_pb_line_break_holder] --> var input = allInputs[i];<!-- [et_pb_line_break_holder] --> if (needs_validate(input)) {<!-- [et_pb_line_break_holder] --> if (input.type == 'text') {<!-- [et_pb_line_break_holder] --> addEvent(input, 'blur', function() {<!-- [et_pb_line_break_holder] --> this.value = this.value.trim();<!-- [et_pb_line_break_holder] --> validate_field(this, true);<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --> addEvent(input, 'input', function() {<!-- [et_pb_line_break_holder] --> validate_field(this, true);<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --> } else if (input.type == 'radio' || input.type == 'checkbox') {<!-- [et_pb_line_break_holder] --> (function(el) {<!-- [et_pb_line_break_holder] --> var radios = form_to_submit.elements[el.name];<!-- [et_pb_line_break_holder] --> for (var i = 0; i < radios.length; i++) {<!-- [et_pb_line_break_holder] --> addEvent(radios[i], 'click', function() {<!-- [et_pb_line_break_holder] --> validate_field(el, true);<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> })(input);<!-- [et_pb_line_break_holder] --> } else if (input.tagName == 'SELECT') {<!-- [et_pb_line_break_holder] --> addEvent(input, 'change', function() {<!-- [et_pb_line_break_holder] --> validate_field(this, true);<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --> } else if (input.type == 'textarea'){<!-- [et_pb_line_break_holder] --> addEvent(input, 'input', function() {<!-- [et_pb_line_break_holder] --> validate_field(this, true);<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> remove_tooltips();<!-- [et_pb_line_break_holder] --> for (var i = 0, len = allInputs.length; i < len; i++) {<!-- [et_pb_line_break_holder] --> var elem = allInputs[i];<!-- [et_pb_line_break_holder] --> if (needs_validate(elem)) {<!-- [et_pb_line_break_holder] --> if (elem.tagName.toLowerCase() !== "select") {<!-- [et_pb_line_break_holder] --> elem.value = elem.value.trim();<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> validate_field(elem) ? true : no_error = false;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if (!no_error && e) {<!-- [et_pb_line_break_holder] --> e.preventDefault();<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> resize_tooltips();<!-- [et_pb_line_break_holder] --> return no_error;<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> addEvent(window, 'resize', resize_tooltips);<!-- [et_pb_line_break_holder] --> addEvent(window, 'scroll', resize_tooltips);<!-- [et_pb_line_break_holder] --> window._old_serialize = null;<!-- [et_pb_line_break_holder] --> if (typeof serialize !== 'undefined') window._old_serialize = window.serialize;<!-- [et_pb_line_break_holder] --> _load_script("//d3rxaij56vjege.cloudfront.net/form-serialize/0.3/serialize.min.js", function() {<!-- [et_pb_line_break_holder] --> window._form_serialize = window.serialize;<!-- [et_pb_line_break_holder] --> if (window._old_serialize) window.serialize = window._old_serialize;<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] --> var form_submit = function(e) {<!-- [et_pb_line_break_holder] --> e.preventDefault();<!-- [et_pb_line_break_holder] --> if (validate_form()) {<!-- [et_pb_line_break_holder] --> // use this trick to get the submit button & disable it using plain javascript<!-- [et_pb_line_break_holder] --> document.querySelector('#_form_9_submit').disabled = true;<!-- [et_pb_line_break_holder] --> var serialized = _form_serialize(document.getElementById('_form_9_'));<!-- [et_pb_line_break_holder] --> var err = form_to_submit.querySelector('._form_error');<!-- [et_pb_line_break_holder] --> err ? err.parentNode.removeChild(err) : false;<!-- [et_pb_line_break_holder] --> _load_script('https://truust4124.activehosted.com/proc.php?' + serialized + '&jsonp=true');<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> return false;<!-- [et_pb_line_break_holder] --> };<!-- [et_pb_line_break_holder] --> addEvent(form_to_submit, 'submit', form_submit);<!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --></script>
