1. Set up Your Facebook Business Page

To set up a Facebook Shop, you’ll need to create a free Facebook Page for your business. You can’t create a Facebook Shop in a personal Facebook account. The Facebook Shop feature is only available on Pages.

Access Facebook with a personal profile or create a new profile and in the top menu choose to Create > Page.

create profile

It will ask you to choose a page category, you can get started with “Business or Brand” that will allow you to showcase your products or services. Or you can go for ‘Community or Public Figure’ to connect with people from your group or club.

2. Create a page

Selected the option of “Business or brand”.

create a page facebook

Once the page category is chosen, specify your page name and add a category to describe your page.

3. Facebook page name

Choose page name, category, profile picture, and more information. When you finish you will have your page created.

page name facebook

page configuration

4. Page Configuration

From here you can configure the page for selling. If you access now to “Settings” you will be able to see the tabs that you have configured in the “Templates and Tabs” option.

templates tabs

Scroll down the page and click on “Add Tab” and add the shop tab.

add tab

5. Shop Tab

After creating the shop tab, when you first enter in your store you will be asked to set up basic information, such as your business currency.

shop configuration


IMPORTANT: During the configuration of this information you must choose the method of Checkout as Check Out on Another Website.

select checkout


Now, if everything has worked well you can see how the “Shop” tab appears on the left.



6. Adding products

Now, it’s time to add products to your shop.

add products

Now when adding the products you only have to fill in the fields you need.

IMPORTANT: You must add the checkout URL of the ad generated with SocialCommerce.

checkout url

7. Product catalogue

From here on your product will already appear in your catalog and can be linked to the sale on Instagram.

Facebook shop

Find your business motivation!

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