The shop on Facebook is an additional optional tab that is added to your page.

This allows you to present products directly on the page and also to link them to articles. This feature itself is free of charge.

The products themselves must comply with the Facebook content guidelines. However, these are largely unproblematic, unless you want to sell tobacco products or drugs, which Facebook does not allow. More information can be found in the Facebook Guidelines under the point “Prohibited Content”.

1. Set up Your Facebook Business Page

To set up a Facebook Shop, you’ll need to create a free Facebook Page for your business. You can’t create a Facebook Shop in a personal Facebook account.

The Facebook Shop feature is only available on Pages.

Access Facebook with a personal profile or create a new profile and in the top menu choose to Create > Page.

create profile

It will ask you to choose a page category, you can get started with “Business or Brand” that will allow you to showcase your products or services. Or you can go for ‘Community or Public Figure’ to connect with people from your group or club.

2. Create a page

Selected the option of “Business or brand”.

create a page facebook

Once the page category is chosen, specify your page name and add a category to describe your page.

3. Facebook page name

Choose page name, category, profile picture, and more information. When you finish you will have your page created.

page name facebook

page configuration

4. Page Configuration

From here you can configure the page for selling. If you access now to “Settings” you will be able to see the tabs that you have configured in the “Templates and Tabs” option.

templates tabs

Scroll down the page and click on “Add Tab” and add the shop tab.

add tab

5. Shop Tab

After creating the shop tab, when you first click your shop tab a pop-up window is displayed explaining the setup you are currently going through.

facebook shop

6. Setting up your shop

After creating the shop tab, when you first click your shop tab a pop-up window is displayed explaining the setup you are currently going through.

To use your own website and payment system you should choose Your Website option.

Start Setting Up Your Shop

If you have different accounts choose the one you want to setup as a business.

Choose a business

Choose a Business Manager Account or create a new one.

How to Sell on Facebook using Socialcommerce? 1

Choose where your products are going to be shown.

How to Sell on Facebook using Socialcommerce? 2

And create a catalogue where your products will be added.

add items

Once you are done with all the steps your shop will be reviewed by the Facebook team to approved.

review shop details

After your shop is reviewed and approved you will be capable to add products.

7. Adding products

Now, it’s time to add products to your shop.

Clich on your Shop tab and Facebook will redirect you to the new setup area.

shop setupFrom the overview page you can choose the action you want to take.

commerce setup


Add product

Start adding items. We recommend you first start adding them manually.

add manually

Specify all the product details.

How to Sell on Facebook using Socialcommerce? 3

Now, when adding the products you only have to fill in the fields you need.

IMPORTANT: You must add the checkout URL of the ad generated with SocialCommerce account.

website link

Then click Add Product and a confirmation notification will be shown.

item added

Then on your feed you will see the new product.

8. Product catalogue

From here on your product will already appear in your catalog and can be linked to the sale on Instagram.




Find your business motivation!

We recommend that you read the following information before providing us with your personal details. Basic information on data protection: the data controller is Socialpay, S.L. for the purpose of sending commercial communications. under the legal conditions, you have the right to access, rectify and delete data, the limitation of its processing, to oppose it and its portability. You can consult the additional and detailed information about Data Protection in this link.

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